The grassroots organization was lauded by council members for building an unprecedented model of community engagement in local public policymaking that the city hopes to continue. With the East End as the last of eight planning areas deemed “ underutilized” and in need of reinvestment under the city’s Comprehensive Plan, the council’s vote serves as the long-awaited culmination of two years of dedicated community outreach and organizing.Īfter the plan was publicly launched in the fall of 2021, local Vietnamese organizers formed Viet Place Collective and worked extensively with the city to craft a plan that adequately represented the thriving Vietnamese community set to be the largest group affected by reinvestment initiatives. The council’s vote comes after the planning commission endorsed the plan on June 7. On Monday, June 26, Falls Church City Council unanimously voted to approve the East End Small Area Plan, which proposes reinvestment into a series of commercial properties - including the historic Eden Center (6751-6799 Wilson Blvd) - between Wilson Blvd, East Broad Street and Hillwood Avenue. Falls Church City has officially decided to reinvest in a 10-block commercial area that encompasses the largest Vietnamese shopping center on the East Coast.
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